The article begins like this:"Imagine going from having a small group of employees in the communications department to suddenly have 5,000 communicators throughout the organization"
In the context of Innovationshøjskolen it will be obvious to rewrite the same article to start:"Imagine going from having a small group of employees in the innovation department to suddenly have 5000 innovators throughout the organization"
In the context of Innovationshøjskolen it will be obvious to rewrite the same article to start:"Imagine going from having a small group of employees in the innovation department to suddenly have 5000 innovators throughout the organization"
The challenge for Novozymes was to make communication into a discipline which not only was carried on by highly skilled, strategic minded and well-payed people in the communications department, who wrote stories and articles which nobody really bothered to read.
One could be provoked to say that innovation should not only be performed by highly skilled people that are developing new products and processes which do not win sympathy where it is needed. Instead, innovation should be performed where the need is and by those who have the challenges right at their radar sight.
The Novozyme communicationmodel VOICE is therefore, if 'communication' is translated into 'innovation', an excellent example of Innovationshøjskolens mission - to empower people to innovate.
Rune Gregers Meyer
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